Today morning I came across this article Coca Cola about how Coke produces the Orange juice and how it expands its business using a mathematical algorithm for taste optimization. It’s no surprise Coke being a pioneer player in soft drink industries but the fact I am writing about it here is to highlight two things.
The best part of the tour is at the end of it you get to taste the 60+ flavors of cola which is being sold across the world.
- I happen to visit Coke factor in Atlanta in my US Visit. Coca Cola Tour
- I understand how mathematical models help any business to grow and perform with their current strength. Many people will find it difficult to understand, so I take pride in saying I understand it better. Thanks to the work I do. (ANALYTICS) :)
I should say Coke has done a brilliant job in showcasing their growth, their brand presence, their supply chain management, their marketing skills and everything that a Top brand retail company should have. It is not that they have shared all their knowledge with us but definitely they have showcased how much work they do internally in a company to make Coke reach us their product in the same manner that we want it.
My respect for Coke just doubled after going to the World ofCoca Cola Tour. I just loved the way they organized the whole tour. It was definitely commercialized, very entertaining for an aam aadmi.
I love the way how they build the story for relieving the secret formula for making coke and in the end reviling that it was “YOU” which was expected but still the build counts. I liked the way they decorated the walls with their ad campaigns across the world from the beginning of coke time.